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Project ownership support - 4* hotel in the centre of Rouen

  • Assignment :
    2nd half 2010


Background and objectives of the client’s project

The feasibility study pre-approved the creation of an 80-room establishment including 56 bedrooms and 24 studio and one bedroom apartments, sold to medium and long stay customers. A provisional budget was prepared which fixed the level of the financial stakes. It is therefore now a question of combining market and financial feasibility by adapting the original investment project as required.

Our assignment

The assistance with project management for the investor has four distinct components. Providing technical assistance to streamline the project and optimize the cost per room by reworking the common areas and the number of units for sale, whilst keeping the size of the establishment consistent with the identified market. This work with the architect and the investor is critical because it will create the future identity of the institution and ensure its profitability.
Work is therefore carried out on two levels: a number of rooms that is modified depending on different hypotheses and a provisional operating budget, which can evolve according to the decisions taken with the investor.

Assistance in choosing a brand The objective is to compare the brands presented in the feasibility study. Comparing the brands presented in the feasibility study. This is a question of meeting the brands and then analyzing the strengths and weaknesses of their business structure. The aim then, is to estimate the impact on turnover for each brand and also to validate its coherence with the target market to ensure the commercial success of the future establishment. Once the project is defined on a technical level and the choice of the brand is made, we can move towards the filing of building permit requests and begin operational support to prepare for the opening of the establishment.

Project management support for the Operational launch
Project management support for the Marketing launch