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Hotel development Basse Navarre and Soule (Basque Country)

  • Start of assignments :
    June 2007 - March 2008

Basse-Navarre

Background and objectives of the client

The Regional development Association of  Basse Navarre and Soule, together with the Department of Pyrenees-Atlantiques and the Aquitaine region requested a diagnostic study of hotel accommodation on offer in the area. This was the starting point for an in-depth, support and intervention venture for local hoteliers. The urgency of this undertaking was dictated by problems of rural hotels which highlighted serious shortcomings in the local hotel services on offer, as well as recurrent problems (company transfer or sale, upgrading of standards ...) which were weakening the market position of hoteliers.

Our assignment

Our assignment was based on extensive field work materialized by a broad audit of the hotel offer in the area, surveys of tourists and local tourism providers, and meeting a wide range of professionals and key players in tourism. Based on this approach we were able to identify operational strengths and weaknesses in hospitality supply and demand.
From this comprehensive inventory, we were able to make targeted recommendations concerning: the quantitative and qualitative development of the services on offer, changes in the development strategy of accommodation by identifiable micro-market, assessment of aid systems allocated to hoteliers and suggestions for improvements ... Our potentiality study enabled us to create  a 5-year project by analyzing the potential loss of rooms (threatened hotels) and opportunities to create new ones based on the existing offer or outside investors.