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DIAGNOSTIC STUDY AND STRATEGIC ACTION PLAN IN ROYANS-VERCOURS

  • Start of assignment :
    Summer/Autumn 2008

Chambre Royans-Vercorscascade

Background and client’s objectives:

The Vercors is a mountainous area wedged between the Drôme Provençale and the Alps. Particularly wild and unspoiled, the territory was hit hard by a sharp decline in snowfall that brought about a fall in the number of tourists in winter.
In this context, hotel professionals suffered, putting a significant number of businesses at risk. Other issues such as managing company transfers and upgrading standards worsen the situation.
As part of the Rhône-Alpes Development Contract, three local authorities came together to diagnose the specific problems of the profession in the area and to search for solutions to stem the drop in hotel capacity and declining demand.

Our Assignment

All the hoteliers were met with individually in order to conduct a comprehensive review of the hotels in the area. The review focussed on assessing the quality of the facilities and services on offer and analyzing sales strategy policy and the financial position of the establishments (particularly with respect to issues related to upgrading health and safety measures). The results of the supply / demand review allowed us to demonstrate different working methods depending on the micro-markets identified in the area and to compare the Vercors Royans to neighbouring areas.
Our recommendations provided very practical guidance to define qualitative and quantitative modifications and several possible solutions to assist and aid development for hoteliers in the area.
We also recommended actions to bring together the various stakeholders in local tourism.