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  • Start of assignments :
    Summer 2008

hotelerie Saint Quentin

Background and objectives of the client

30 km from Paris and bordering Versailles, the former new town of Saint Quentin en Yvelines has become an urban community (17 hotels - 1130 rooms). Unprecedented development has taken place over the last 30 years, making this zone a major economic centre in the Paris area, in particular, playing host to economic activities with high added value: research centres and headquarters of major national and international companies. The density of the economic fabric generates a significant “business" clientele. The future, economic attractiveness of the town and its economy depends, in part, on its ability to reinforce services and on the arrival of new accommodation facilities.

Our assignment

After meeting all the hoteliers of the city, with a visit / audit of each establishment, and through surveys carried out in the largest companies of the city (revealing large gaps in the hotel services on offer), we compiled a complete inventory of the city’s hotel offer by conducting a parallel analysis of comparable hotel markets. A potentiality study enabled us to put forward recommendations in a 7 year plan, defining the number of rooms lacking in each category, concepts to be developed and preferred geographic locations for hotels and serviced accommodation